MACHINE LEARNING

For most predictions, a language model is the wrong tool

Forecasting demand, ranking a catalogue, scoring churn risk, setting a price, catching a fraudulent transaction — these are jobs where a gradient-boosted model trained on your own history is more accurate, far cheaper per call and vastly easier to explain to an auditor than anything generative. We build those models, put them behind an API your systems can call in milliseconds, and monitor them for the day the world changes and the accuracy quietly starts sliding.

What we bring to Machine Learning

The right model for the job, including no model

Sometimes it is XGBoost on tabular features. Sometimes a well-tuned baseline and a rule table beat both, and the honest answer is that the problem is a reporting question rather than a prediction one. We establish what a simple approach achieves before proposing anything more complicated.

We build for serving, not for a notebook

A model that scores well in an experiment and cannot be called from your application has produced nothing. Feature pipelines, latency budgets and integration are designed at the start, because retro-fitting them is where most ML projects lose a quarter.

Training and serving see the same features

Training and serving skew — features computed one way offline and another way in production — is the most common cause of a model that performed well in testing and disappoints in the field. One definition, one pipeline, shared by both paths.

Drift is monitored, not discovered

Input distributions, prediction distributions and live accuracy against outcomes as they arrive, with alerts when they move. Models decay because customers, prices and seasons change; the question is whether you find out from a dashboard or from a complaint.

Explainable where it has to be

In credit, insurance, hiring and healthcare, the answer alone is not sufficient — you need the reasons, the documented training data, and a record of what the model was allowed to consider. We build model cards, feature attribution and audit trails into those systems from the beginning rather than adding them under pressure.

How we can help

What our Machine Learning covers

01

Forecasting & predictive modelling

Demand, revenue, inventory, capacity, churn and lifetime value. Trained on your history, evaluated against the naive baseline you are implicitly using now, and delivered with prediction intervals rather than a single misleadingly confident number.

02

Ranking & recommendation

Search ranking, product and content recommendation, and next-best-action scoring, built on your interaction data and measured by online tests rather than offline metrics alone. We plan for cold start and catalogue turnover, since both break naive recommenders quickly.

03

Anomaly & fraud detection

Transaction fraud, payment risk, network irregularities and manufacturing defects. Tuned on the trade-off that actually matters to you — the cost of a missed case against the cost of a false positive landing in a human queue.

04

Computer vision

Quality inspection, object detection and counting, document and form extraction, and safety monitoring. Deployed to the cloud or to the edge where bandwidth, latency or privacy make sending images off-site impractical.

05

NLP & document intelligence

Classification, entity extraction, routing and structured capture from unstructured text at scale. We combine classical models with language models deliberately — a small classifier is often faster, cheaper and more consistent for a high-volume routing decision.

06

MLOps & model operations

Feature stores, reproducible training pipelines, model registries, staged rollouts with shadow scoring, retraining schedules and monitoring. This is the part that determines whether you have one model in production or twenty.

How we work

The engagement, step by step

  1. 01

    Problem framing

    What decision changes as a result of the prediction, who acts on it, and what it is worth being right. We set the accuracy bar against your current approach — a model that beats a benchmark but not the spreadsheet the team already uses has achieved nothing.

  2. 02

    Data assessment & preparation

    Auditing history, labels, leakage and gaps. This is usually the longest phase and the one that decides feasibility; if the labels do not exist, we say so before anyone commits to a build.

  3. 03

    Baseline & experimentation

    A simple model first to establish what easy accuracy looks like, then structured experiments with tracked runs, so improvements are attributable and results are reproducible months later.

  4. 04

    Validation

    Backtesting on time-ordered holdouts for anything temporal, error analysis by segment rather than a single average, fairness checks where the decision affects people, and a written statement of where the model is unreliable.

  5. 05

    Deployment & integration

    Served behind an API or run as a scheduled batch, released to a fraction of traffic or in shadow mode first, and integrated into the system where the decision is taken. Fallback behaviour is defined for when scoring is unavailable.

  6. 06

    Monitoring & retraining

    Drift and accuracy tracked continuously, retraining on a schedule or a trigger, and each new version compared against the incumbent before it takes traffic. Retirement is planned too — models that stop earning should be switched off.

Machine Learning technology stack

Frameworks

scikit-learnXGBoostLightGBMPyTorchTensorFlow

Languages

PythonRSQLScalaJulia

Platforms

AWS SageMakerVertex AIAzure MLMLflowDatabricks

Data & features

Apache SparkFeastAirflowdbtSnowflake

Specialised

OpenCVspaCyProphetONNX RuntimeSHAP
Why ScaleUp

Why teams choose us for Machine Learning

We benchmark against doing nothing

Every model is scored against your current process, not against a leaderboard. If the improvement does not justify the cost of running and maintaining it, that finding is the deliverable.

Production is the deliverable

The engagement is not finished at a validated model. It is finished when the prediction reaches the system that acts on it, monitoring is live, and your team knows how to retrain it.

Your data stays yours

Models are trained in your cloud accounts on your data, artefacts and pipelines live in your repositories, and nothing is used to improve anything we sell to anyone else.

We tell you when the data is not there

Plenty of good ideas fail on missing labels, too little history or an outcome nobody records. Finding that in a two-week assessment costs a fraction of finding it four months in.

FAQ

Machine Learning questions, answered

Last updated: August 31, 2026

Because for numeric prediction it is usually worse, slower and more expensive. Forecasting, ranking, pricing, churn scoring and anomaly detection depend on patterns across millions of rows of structured history — exactly what gradient-boosted trees and similar methods are built to exploit, at a fraction of a cent and a few milliseconds per prediction. Language models earn their place on unstructured input: text, documents, images, conversation. Most real systems use both, each on the part of the problem it suits, and we are explicit about which is doing what.

Tell us what your team currently guesses at

The demand forecast in a spreadsheet, the manual review queue, the risk call made from experience. Those are the places a model tends to pay for itself, and an assessment will tell you whether your data supports one.

Discuss your project